Most excitingly, however, will be the introduction of virtual 3D models of the listed properties, which can be viewed through your browser or even through virtual reality devices like Google Cardboard and Oculus Rift. What will set the selected Sonoma properties apart from Airbnb’s regular listings is an Instant Booking option, a 24 hour check-in, and even some local amenities from the host, which include such bonuses as complementary wine, luxury bath products, and a guidebook. The pilot, which is said to be launching in July of this year, will be geared towards a number of popular and highly rated accommodation listings in the Sonoma, California area. The company, which is known for its innovative projects and pilot projects, has reportedly partnered with immersive media company Matterport to launch a new pilot project called “Sonoma Select”. By letting people virtually experience the spaces they are looking to stay in or even buy, certain companies within the hospitality industry have gone beyond simply showing photos of the spaces, and lets be honest, how many times have you been shocked at the small size of a room in real life after having seen a misleading photo?Įxcitingly, but perhaps unsurprisingly, the next big company to begin integrating 3D virtual tours into their platform is Airbnb, perhaps the most recognized of the accommodation rental sites.
3D scanning and capture technologies have been a boon to the hospitality and real estate industries, as they have allowed for more thorough and arguably even more honest marketing.
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